For instance, WhatsApp is omnipresent in southeast Asia, some parts of Europe, and a huge chunk of South America. The ideal choice of messaging apps for customer support can vary depending greatly based on location and age of the target audience. Geography and demographics play a key role in determining the ideal platform for your business. WhatsApp has 700 million more users than Facebook, but the latter’s messaging service has been around for a long time. PwC reports that 71% of respondents in the Middle East have used platforms like WhatsApp and Facebook increasingly over the course of the pandemic. As of 2017, 75% of Internet users in the Middle East and North Africa reported being WhatsApp users. On the other hand, WhatsApp has a strong grip in the Middle East and Africa. India is WhatsApp’s largest user base with over 390 million active users. PopularityĪ study from Statista shows that WhatsApp has more than 2 billion monthly active users worldwide. So, what are the differences between WhatsApp and Facebook? Is WhatsApp better than Facebook? Let’s take a look at a few key points before we decide.
Businesses, too, have now started using it to provide customer support. From young adults to boomers, almost everyone has used or uses Facebook. On the other hand, Facebook is one of the oldest surviving social networks as of 2021. WhatsApp introduced WhatsApp Business and WhatsApp Business API to facilitate businesses taking their operations online. More people use WhatsApp than they do any other chat platform. WhatsApp is the chat app giant ruling the world right now. But, how are they different? What is the difference in offering customer support on these three networks? WhatsApp vs Facebook vs Instagram – Let’s settle the debate. The most popular social networks Facebook, WhatsApp, and Instagram have rolled out features to support businesses conduct and interact with users on the platforms. Businesses that failed to switch online, especially to social media, slowly became irrelevant during the pandemic. They are scrolling more often, discovering brands, shopping, and interacting with them at the same time. More people are using social media from the last couple of years. A measly 5% customer retention equates to an increase in profit of 25%! So who should get the lion’s share of resources while building a company? Customer support, of course! It is a ubiquitous management mantra that customer retention is much cheaper than customer acquisition. How can you effectively support your users on the top 3 social platforms – Instagram, Facebook, and WhatsApp? Here’s a detailed comparison.
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